Topic outline

  • General

  • 1. The Big Picture of E-business

    Basic definitions and introduction to e-business.

  • 2. Introduction of e-business in Tourism and Hospitality

  • 3. Digital Customer

  • 4. Networks and databases, technical concepts

  • 5. Website design

  • 6. Online shops

  • 7. Digital marketing mix, channels

  • 8. SEO, SEM

  • 9. Forms of digital advertising

  • 10. Social Media Marketing

  • 11. Digital Marketing Strategy

  • 12. Emerging technologies, future trends

  • Analysis assignment

  • The final e-commerce and digital marketing plan