Assessment

Successful completion of the module is evaluated on a scale of 1 to 5.

In the table below you can see what is required to each grade.


So what does this mean in practice?

For grade 1 you should

    • pass all the lessons
For grade 2, you should

    • Pass all the lesson perfectly (i.e. get full points of each lesson)
For grade 3, you should

    • Pass all the lesson perfectly (i.e. get full points of each lesson)
    • Do a SWOT analysis of the online environment and activities over your case company (i.e. strengths, weaknesses, opportunities and threats of your case company's online activities and environment)
    • List the keywords and phrases your case company  should use and give a motivation why 
    • Give an estimation of the CPC of the keywords mentioned above as well as the estimated traffic
    • Search sources for your plan independently
    • Use SOSTAC model in your plan

For grade 4, you should

    • Pass all the lesson perfectly (i.e. get full points of each lesson)
    • Do a SWOT analysis of the online environment and activities over your case company (i.e. strengths, weaknessess, opportunities and threats of your case company's online activities and environment)
    • Analyse the success of the online activities of your case company
    • Analyse the online behavior among customers
    • Analyse the online behavior among the competitors
    • List the keywords and phrases your case company  should use and give a motivation why 
    • Give an estimation of the CPC of the keywords mentioned above as well as the estimated traffic
    • Use sources in your text and try to mark them properly
    • Add a bibliography in the end
    • Search sources for your plan independently
    • Use SOSTAC model in your plan

For grade 5, you should

    • Pass all the lesson perfectly (i.e. get full points of each lesson)
    • Do a SWOT analysis of the online environment and activities over your case company (i.e. strengths, weaknessess, opportunities and threats of your case company's online activities and environment)
    • Analyse the success of the online activities of your case company
    • Analyse the online behavior among customers
    • Analyse the online behavior among the competitors
    • Analyse the laws and regulations concerning your case company
    • Analyse the SEO and SEM of your case company by using a reliable tool online
    • List the keywords and phrases your case company  should use and give a motivation why 
    • Give an estimation of the CPC of the keywords mentioned above as well as the estimated traffic
    • Compose a budget for the digital marketing activities you are suggesting for your case company
    • Use thesis format for your report
    • Use sources in your text and mark them properly
    • Add a bibliography in the end
    • Search sources for your plan independently
    • Use SOSTAC model in your plan


Last modified: Monday, 21 August 2017, 4:58 PM